Brand Positioning

Say NO to staying beige…

Contrary to what’s being taught, it’s not that you’re boring or that you need to “unlearn boring.” You’re awesome enough just the way you are, and that awesomeness is likely seriously underplayed. People don’t know the WHOLE story and the REAL you. To make matters worse, you’re likely stuck swimming in a sea of beige. Competition is steep–that’s business and the world we live in. There’s a coach and a Starbucks on every corner. People look the same, talk the same and walk the same way. Everyone is trying to help you “reach your goals”, “create your ultimate breakthrough”, “get more freedom”, “create an online business in these three steps”, “upgrade to a Venti,” and “make more money by doing what you love.”

Like everyone. And all their little dogs.

HOW TO KNOW YOU’RE IN NEED OF A FIXER…

Now, you’ve tried your hand at marketing, publicity, twitter, facebook, interviews, email, podcasts, speaking, and all that other jazz and still not producing. You’re putting out money and time and not seeing the return on your investment that you want and that you deserve. You know something is off, you’re just not sure what…

The problem is the world can’t make any more sense of your brand than you can, which is where we come in real handy.

MOVING YOUR BRAND FROM BEIGE TO RED HOT™

Some call it branding. Others tell you it’s finding your Unique Selling Proposition (USP). We fondly refer to it as Positioning Your Awesomeness in the World. Through our unique proprietary process combining psychology + creativity + research + strategy + storytelling, an amplified YOU emerges.

And let’s be clear, when you hire our company, we aren’t going to prescribe you some pop, hipster brand and expect you to pretend like it’s “really you”. We don’t swipe brands and try to make them yours. And we don’t climb to the rooftop for a rain dance, determine your archetype, and then throw you some hocus pocus line of B.S. that would never last out here in the real world. You can’t be categorized and boxed in with all the rest of them. Truth doesn’t work that way and neither will we. We learn who you are and what you’re all about, and we use this to tell your story in a way that people notice. We magnify your brilliance. And then we move your brand From Beige to Red Hot™.

WE’RE SO INTO YOU. THE REAL YOU.

One thing we geek out on is your uniqueness. We don’t want another Tony Robbins. There’s only one Oprah. You are already amazing in your own way. We want you to be YOU. To embrace that bad ass we already know you are. We want you to sound like you too. With Truth Hacking™, you aren’t getting copy written for you, you’re getting copy written to you. We’re don’t just listen to what you want and why, we’re also listening to how you say it: your dialect, your vernacular, your vocabulary – the linguistics of your soul.

Once we know your story we can begin to tell the world. Our chief goal is to ensure your brand represents who you are as a person. After fully immersing ourselves in your story and your business, we’ll create a message that doesn’t take an elevator ride to the 9th floor to explain. It will and should be intuitive. Something fun, something that moves then, something totally badass.

Campfire, bedtime, folk, fiction and non, our team lives for stories. We kick things off with a call that usually lasts a couple of hours. It might feel like you’re under the covers chatting up that first love, but we just want to know your story: where you grew up and why you choose to kick ass everyday, which waves you’ve ridden and what walls you’ve smashed, which toes you’ve stubbed and which bones you’ve broken. How you take your coffee and if you like hot or iced tea.

It’s critical we get lost in your story. This is the big leagues. We need to hear your narrative, review your products, take it through, and ultimately, understand your mission – how and why you want to be a world changer.

Why?

BECAUSE WE’RE HERE TO CREATE REVOLUTIONS.

Because we believe you can and will. Because we’re going to shut the naysayers up.
Nobody does what you do – not the way you approach it, not the way you execute it, not the way you deliver it, and certainly not the way you dream it.

WHY WEB DESIGNERS ARE NOT BRANDERS…

We believe that the person came before the brand…and we keep that principle in mind at every stage of the branding or re-branding process. Contrary to pop marketing culture, a brand doesn’t start with a logo or a website. It starts long before color ever enters the picture. A real, genuine personal brand is the accumulation of your past shown through the lense of your future and shaded by your dreams.

Web designers aren’t branders. They aren’t here to identify your unique story and value to the world. They are visual artists whose gift is to visually interpret your brand’s story. Let the storytellers write and the web designers illustrate.

WHY WE WILL NEVER TEACH A COURSE ON BRANDING OR DO A BRANDING VIP DAY…

It’s pretty simple. If you could have DIYed this whole thing and it worked out, you wouldn’t be reading these words right now. Our clients know their purpose, their dream, and what’s within their wheelhouse, but it’s hard to put those pieces together. They’ve simply taken their brand as far as it can go on their own and they know they need some help playing at the next level. You don’t need another course–you need a real life solution.

We zoom out of the picture and help you see things through a different lens. Hell, let’s get panoramic, people. A lot of times we find that other companies will take your focus and hone it directly where they want, not to where you need it. It takes time to get it right. We work our asses off until we’ve got something we are genuinely proud of and that you will be too.

A SHORT, BUT POWERFUL TALK CAN COMPLETELY
CHANGE THE TRAJECTORY OF YOUR BUSINESS.

Let’s talk about creating more revenue + impact.

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