Brand confidence is one of the most valuable assets in growing your business. When you have a properly established brand & platform, it allows you to have more confidence when selling and promoting yourself. Let’s break this down to a few core elements of modern branding…
If you have photos you’re not really confident about…
You don’t like the way you look…
The photographer shot them weird…
They’re outdated or just plain old…
The resolution sucks…
You feel frumpy…
You don’t like the clothing…
The lighting is awful…
Wish you’d lost more weight…
The photographer didn’t understand how to get your good side…
Then you’re not going to feel very confident when you try to get yourself noticed by the world.
It’s going to feel like swimming upstream. Why make selling harder on yourself than it needs to be? When you could instead get a single photograph–JUST A SINGLE SHOT–that makes you feel like an amazing and beautiful badass.
^ It might not sound like much, but with a trusted picture in your back pocket that truly shows your charm–you can go right out there and begin to confidently promote yourself on social media. No more insecurity. No more anxiety.
It’s not the ONLY thing you can do to feel like a badass (ya know, the one you really are), but it’s something. It helps and it tears down whatever’s holding you back from putting yourself out into the world.
In the past, we’ve talked a lot about website shame–if you have a website that’s kind of shaky…
Hyperlinks are broken…
You don’t like the look of it…
It’s old and runs slow…
Your designer didn’t really nail it…
The site organization is confusing…
You haven’t posted new content in a while…
Then it’s going to be more difficult for you to go out there and promote your site (let alone feel confident about doing so).
You’ll also find yourself in conversations with potential clients and have to admit, “Yeah I haven’t really worked on my website yet…we’re redoing it now…it’s under construction…”
Excuses, excuses, excuses.
When you fix even just a few of those things (you don’t have to be 600% perfect), you will immediately emerge as a bolder business owner & a more capable entrepreneur that actually feels looks a badass…because you know you are one. And you must feel like a badass when you sell!
To Feel Like A Badass, is to feel that certain blend of energy, charisma, swagger and confidence that allows you to talk about what you do–honestly, confidently, and knowledgeably–on social media, video, or in text. You stop pitching, stop trying to sell and your voice become matter of fact.
If you’re shooting a video (the most complicated and vulnerable media)…
To Feel Like A Badass, is to feel that certain blend of energy, charisma, swagger and confidenceClick To TweetAnd the lighting sucks…
The video quality stutters…
Your backdrop is boring…
Cuts, edits, and transitions look amateur…
The audio fades in and out…
Your script is kind of confusing…
Filming doesn’t feel natural…
Then you’re not going to want to promote yourself–LIVE–to the world.
If you have the right equipment and setup, then you’re in business–ready to roll all the time. Click To TweetIf you have the right equipment and setup, then you’re in business–ready to roll all the time. And it removes so much unnecessary fear that goes along with sharing yourself, your thoughts, your content to the public.
Don’t be afraid to invest in a proper camera and mic, get a green screen, find a tripod and video editor. Video shoots don’t have to be a huge debacle–and they won’t be if you own the freaking studio…
When you come into this Brand Confidence, you’re able to sell easier, faster, and more often (and we all know what that means).
When you come into this Brand Confidence, you’re able to sell easier, faster, and more oftenClick To Tweet“This is what I do. This is how I do it. This is why I’m successful…just look for yourself.”
If you need to talk to someone about your website or technology, Done For You Tech offers (free) quick website audits to help you understand what all you should do to improve your online presence.
Want some tips on boosting your Brand Confidence? I’m always open for a quick chat about simple branding hacks that can accelerate your sales and throttle your traffic + clicks.