Have you heard of the 5 Love Languages? Have you ever used the 5 love languages for business?
- Words of Affirmation
- Acts of Service
- Receiving Gifts
- Quality Time
- Physical Touch
Did you know instilling these love languages into your business can dramatically boost your client-interactions, sales, and profits? They can help you get more visits, more emails opened, and more sign-ups confirmed? And they can help you become a less invasive and more rewarding entrepreneur?
Now, I read the book, then broke down how to incorporate each one of these 5 Love Languages into our biz for exceptional business performance. You don’t necessarily have to do that, but it’s absolutely worth the read (for your biz and your life).
Once you know how your clients receive love–and which way you’re best at showing them love, you can take your client-courtship to a MUCH more personal level…
A lot of times we allow our marketing practices to get confused (#anxiety) with SEO best-practices and raw data trends–but when it comes to selling through person-to-person interaction…you should ABSOLUTELY know your client’s love language!When it comes to selling through person-to-person interaction...you should ABSOLUTELY know your client’s love language!Click To Tweet
Below, I’ve posted the 5 Love Language official descriptions, then showed you how they’ve been translated into our business. Again, (seriously–I’m not even an affiliate for this book…), you should absolutely give it a read!
QUALITY TIME: In the vernacular of Quality Time, nothing says, “I love you,” like full, undivided attention. Being there for this type of person is critical, but really being there – with the TV off, fork and knife down, and all chores and tasks on standby – makes your significant other feel truly special and loved. Distractions, postponed dates, or the failure to listen can be especially hurtful. Quality Time also means sharing quality conversation and quality activities.
- Translated: For us, this means spending a lot of time with my clients, giving them sincere and devoted attention, spending quality time on the phone, Skype, or in-person with them AND their loved ones, peers, parents, teachers, clients, mentors, and influencers. We go after their WHOLE story…and before we start giving away the ingredients to our potent Truth Hacking Process, let’s just say this is a pretty important aspect of what we do!
ACTS OF SERVICE: Can vacuuming the floors really be an expression of love? Absolutely! Anything you do to ease the burden of responsibilities weighing on an “Acts of Service” person will speak volumes. The words he or she most want to hear: “Let me do that for you.” Laziness, broken commitments, and making more work for them tell speakers of this language their feelings don’t matter. Finding ways to serve speaks volumes to the recipient of these acts.
- Translated: For us, this means always going above and beyond for my client, over-delivering, and sometimes dropping some 100% complete & free work in their lap just to say–Hey, I appreciate you and the business you give me. I did this work for you because I know you needed it done, and it’s my way of saying THANK YOU & let’s take care of this relationship we have together…it’s pretty swell.
PHYSICAL TOUCH: This language isn’t all about the bedroom. A person whose primary language is Physical Touch is, not surprisingly, very touchy. Hugs, pats on the back, holding hands, and thoughtful touches on the arm, shoulder, or face – they can all be ways to show excitement, concern, care, and love. Physical presence and accessibility are crucial, while neglect or abuse can be unforgivable and destructive. Physical touch fosters a sense of security and belonging in any relationship.
- Translated: Okay, this one’s a little out-there for online business mavens, but for us, this usually means physically going to visit the client. Pretty early on in our entrepreneurship, we realized how much it matters to our clients–and it’s become a pretty big aspect of our sales process. If the client responds to this love language the best, we will join them at an event, for yoga, for meditation, for ice cream–whatever–and we will be there, physically, to share a moment with them…and show that we are much more than a website &, most importantly, that they are much more than just another client.
- …and if you can’t travel to see clients that speak this love language best–think about Skype, Facetime, Snapchat, Instagram, Periscope–think about your social media presence, think about the way you let your client’s into your life, voice memos, short videos, Google Hangouts with your team–and use these tools to your advantage when courting them!
RECEIVING GIFTS: Don’t mistake this love language for materialism; the receiver of gifts thrives on the love, thoughtfulness, and effort behind the gift. If you speak this language, the perfect gift or gesture shows that you are known, you are cared for, and you are prized above whatever was sacrificed to bring the gift to you. A missed birthday, anniversary, or a hasty, thoughtless gift would be disastrous – so would the absence of everyday gestures. Gifts are visual representations of love and are treasured greatly.
- Translated: For us, this means sweet-ass gifts. Who the heck doesn’t love to receive gifts? Well, actually, some of our clients hate getting stuff in the mail…they don’t know what to do with all the cool knick-knacks and what-nots. BUT, other clients really enjoy the sunflowers we send, the weird things we find at Antique Stores that remind us of them, or the little things we jot down that WE KNOW they want (& mention while on the phone with us). Even if they don’t speak this language, it makes an impact and it reminds them how seriously you take them, their wants, and their business.
WORDS OF AFFIRMATION: Actions don’t always speak louder than words. If this is your love language, unsolicited compliments mean the world to you. Hearing the words, “I love you,” are important – hearing the reasons behind that love sends your spirits skyward. Insults can leave you shattered and are not easily forgotten. Kind, encouraging, and positive words are truly life-giving.
- Translated: For us, this takes MANY shapes and forms–poems, customized graphics, love letters, postcards, texts, emails. We’ve recently commissioned Fortune Cookies with custom fortunes written for our clients. It’s a pretty specific approach to courtship, but it’s one we love to do. I mean, it helps that we’re a buncha copywriters and creatives who are obsessed with romance and storytelling…but even if you aren’t all lovey-dovey (or hunky-dorey) you can still offer sincere and genuine compliments to your clients. Tell them you respect them. Tell them you look up to them. Tell them what they mean to you…just tell em’ the truth!
Find out your Primary Love Language today by taking THIS QUIZ–the results will give you YOUR main love language–and once you understand this you can begin to apply it to your clients, customers, and leads.
What do your clients get out of it? Your people will feel really well taken care of, they will feel heard, they will feel like they have some control over the work you’re doing for them–that it’s not one sided, that you’re truly in this thing together…and they’ll appreciate that.
What do YOU get out of it? A constant feed of referrals + ecstatic clients. When people love you–and the work you do–they will begin to brag. And you will be close enough with these clients to simply ask for referrals when you want, need, or are hustling for extra work.What do YOU get out of it? A constant feed of referrals + ecstatic clients.Click To Tweet
THE KEY? Remember that making a sale means making a relationship. Earn your referrals through a focused and targeted system of courtship and collaboration.