Our Blog
Running a Successful Campaign
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Establishing a Design Culture
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The 40 Most Influential Personal Brands In The Universe RIGHT NOW
Ladies! and Gentlemen, Joining The Dark Side never helped anyone. I’ve been crushing on some good people for quite some time now, and I’m not ashamed. I’m pretty damn inspired. Presenting: The 40 Most Influential Personal Brands In The Universe RIGHT NOW. So let’s talk about success, babyyy....
Making a great first impression
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The Danger of Personal Branding
Personal branding is hot right now. It’s booming. It’s like every coach, artist, author, mad scientist, and consultant is finally waking up to the fact that what they say and how they carry themselves matters. It affects their personal image and how their business is perceived by the world. A...
Why I’ll never Do A Brand VIP Day
Let's face it. VIP days are a nice excuse to charge a lot of cash just to spend a day with someone, to scratch at surface work and part without much more. If we were truly honest with ourselves as coaches and consultants who are charging an average five figures for a VIP day (going rate is...
Why you need to keep your message simple
A writing professor in college taught me that when I want hot, “write cold.” His theory was that it’s much more resonant to downplay an emotion than to flood the reader with overstated and unnecessary description. I think he’s right. Something about minimalism holds a sort of cloaked grandeur...
Make Your Own Love In Business and Life
Whether you like it or not, how you feel about something is contagious. And it will indeed affect your bottom line and general happiness in this one life we have to live. The Buddhist Boy Scout Syndrome I think a lot of people believe that the pursuit of their dreams must be a terribly long and...
Shopping Cart Ads At The Grocery Store
Imagine, for a moment, cruising down the highway. There are other cars on this highway, but these cars do not have ads plastered over their bumpers and windows like it’s the Indy 500. The minivan next to you is so Scentsy-ed out that you wonder if maybe that’s Dale Earnhardt driving next to you...
Make Your Magic
January, a confusingly splendid time of year. You’re still feeling accomplished for having simply existed for another year, perhaps a bit let down that you didn’t do more. You give yourself a good shame on you, pull yourself together, and you look ahead. You plan. You set goals. You dream to exist...
Exposing Marketing Trends of 2013
Do you really care about the newest lip shade or shadow (seriously – I wear makeup like twice a week)? Or about mobile marketing and video making a highly anticipated rise in 2013? Or that infographics will be a serious growth and leads strategy over the next 12 months? So what? Will you know what...
This Business of Being Brave
Puzzling, yet captivating billboards, signs, and little TV bites circulated throughout my hometown for a little while – the phrase, “Bravely Onward,” was on each of them. I couldn’t quite make sense of what they meant, but I could feel the passion and devotion behind the thing, whatever it was....
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