Our Blog
Ditch Your Website Shame (Once & For All)
Do you feel proud of what you're doing in online business? How you're showing up in the world? Feel like you're showcasing your Badass within? If not, chances are you're suffering from website shame. There’s no shame in that–we all want to express ourselves honestly, openly, and truthfully....
7 Storybook Steps to YOUR Brand Name (+4 Super-Solid Examples) How to Turn Goosebumps into Brand Names
When you choose brand name, it can feel like the beginning of a tell-tale storybook...or a total horror. Choose wisely with this free advice from Truth Hacking. Relax. The name is NOT the brand, but when it comes to… Name Tags: it matters what you write down! Instead of picking a name that you...
How-To Integrate the 5 Love Languages Into Your Biz for an Exceptional Customer Experience
Have you heard of the 5 Love Languages? Have you ever used the 5 love languages for business? Words of Affirmation Acts of Service Receiving Gifts Quality Time Physical Touch Did you know instilling these love languages into your business can dramatically boost your client-interactions, sales,...
9 Signs That Tell You It’s Time To Hire A Sales Copywriter
We’ve all stared into the blank page and felt it… The terror! The dread! The confusion! The helplessness! If you’re not already a copywriter...and don’t plan on becoming one in the near future, you should consider hiring a sales copywriter for your sales content & campaigns. Not only are they...
BRAND CONFIDENCE – How to Feel Like a BADASS
Brand confidence is one of the most valuable assets in growing your business. When you have a properly established brand & platform, it allows you to have more confidence when selling and promoting yourself. Let’s break this down to a few core elements of modern branding... If you have photos...
How to Build an Unforgettable Magnetic Brand
Remember when you were a little one? And you first played with a pair of magnets? Faced the right way–they’d cling to one another. CLLL-ACK. And then you flipped them around–and they repelled one another. GETBACK. The same goes for entrepreneurship...when you’re building your brand–the approaches...
Let’s talk Personal [BRAND] Politics…
*Disclaimer: This post is NOT in support of (or against) any of the candidates mentioned. Relax...it’s just words & personal brand analysis, yo. This Election Season has become the MOST Dramatic Campaign Trail I’ve ever followed. It’s also been the best programming on television all year long....
How to Sell YOU with USP Marketing
Here at Truth Hacking™, we believe branding and selling are the same thing. So when hunting for a USP (Unique Sales Proposition), we like to keep it simple. Before we kick this off, repeat after me… I don’t have to prove everyone wrong. I don’t have to be JAW-DROPPING. I don’t have to TAKEOVER the...
Learn How To Create Brand Swag and Become Unforgettable
What is Brand Swag? Brand swag is the stuff your followers rep to support your brand–its campaigns, gear, good causes & HUGE pushes forward. Anything that broadcasts your message AND helps your brand pulse throughout your people–that’s swag! Instagram post? SWAG. Ballcap? SWAG. T-shirt? SWAG....
How To Bring Gut-Wrenching Authenticity to Your Personal Brand
How to bring Gut-Wrenching Authenticity to Your Personal Brand Everyone’s saying something different... Personal brand needs THIS. Your brand needs THAT. Be YOU. Be HER. Be whatever’s HOT right now... What does that sh*t even mean? Stop listening to mass-produced advice. This blog’s for people...
The 7 Deadly Sins of Entrepreneurship
It’s time to get your 7 Deadly Sins under control... The business world needs saving–one entrepreneur at a time. When we deal in bad business, our work turns wicked (and our sales go rotten). From the US Gov to Hillary Clinton to Lance Armstrong and the kid making your smoothie...we all put...
Understanding Your Customers
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